Hennessy X Refik Anadol Limited Edition 700ml (metal box)
One of its latest evolution is in an effort to visually bring to life the very essence of the VSOP Privilege with a partnership with artist and director Refik Anadol.
“Maison Hennessy stays ahead in a few different way. One from a strictly partnering standpoint is that we’re always looking towards the arts as a collaborative partner and Refik Anadol is a representation of that because we look at our 8th generation masterblenders as artists,” shares Bushell.
Using 3D data mapping, Anadol interpreted and transcribed the Tasting Committee’s emotions into the colour, shapes, reliefs and textures that appear on the 2021 Hennessy V.S.O.P Privilège Limited Edition. What was once an invisible sensory experience has suddenly become tangible: the power of balance appears in a harmonious and poetic surface design. Data becomes art in a visual metaphor for a blend; like the cognac itself, Sense of Heritage, the artwork, is designed to be appreciated on an individual, sensorial level.